Most resumes fail not because of formatting but because the bullet points describe duties instead of results. "Responsible for managing social media accounts" tells a recruiter nothing about whether you were any good at it.
The fix is a simple formula: Action verb + what you did + measurable result. "Grew Instagram engagement 34% over six months by shifting posting cadence to video-first content" says the same underlying fact but proves impact instead of asserting responsibility.
Go through your resume line by line and ask "so what?" after each bullet. If a bullet does not survive that question — if there is no consequence, no number, no outcome attached — it needs rewriting or cutting entirely.
Not every bullet will have a clean percentage to cite, and that is fine. Scale, scope, and frequency are legitimate substitutes: "supported a team of 12 across 3 time zones" or "processed roughly 200 support tickets weekly" still quantify the work even without a growth metric.
Once every bullet passes the "so what" test, do one more pass for the applicant tracking system: match the terminology in the bullets to the terminology in the job posting you are applying to, without changing what actually happened. Systems and skimming recruiters are both looking for the same signal words.
